원가주도 전략 (Overall Cost Leadership)
저 원가전략
- 효율적인 경영을 통한 최소 비용 소비, 저 가격 전략으로 경쟁자를 압도.
- 최신장비에 대한 높은 투자 비용, 공격적 가격정책 등을 통하여 초기 손실을 감수,
높은 시장 점유율을 구축한다.
EX) McDonald`s, Wal-Mart, Fe Dex
Can be modified freely
- Feedback
- Low price
ex)Linux
Less expensive, High quality
Provide single, standardized version
Dual license
Software as a Service(SaaS)
Large, growing industry
Scarce Competition
Microsoft
- Hugest OS provider
RedHat & Novell
- VAR(Value Added Resellers)
Intel
- OEM(Original Equipment Manufacturer)
limitations, it became possible for low-end firms to catch up with major firms in terms of technology. Those limitations also made it hard for golf equipment companies to differentiate their brand through technology development, so that leaded to harsh price competition. As product differentiation through technology became more difficult to achieve, golf club manufacturers were relying more on en
competition)
The number of eligible provider agencies may be so small or nonexistent that the expected competition among providers does not occur.
Limited capabilities of provider agencies
The managerial competence of provider agencies poses problems for government in POS contracting
Role ambiguities
Clients may be unclear about who is really responsible for service decisions and therefor
competitive advantage, the company would strive to keep an environment-friendly image. Additionally, they should make investments in creating new products to satisfy the high taste standards for customers.
Ⅳ . Situation analysis
A. Industry analysis
In 1990’s, the product selection was limited, and thus customers were not given a variety of choices. However, an increased usage of inte
competition between construction companies through abolishing a side business limitation and improving a bid system for an advance of construction industry. And government is also propelling ‘an advance plan of construction industry’ for raising a transparency and a technology.
In result, hereafter construction market and the whole of system will be expected many changes, because it enforces
limitations, and much more.
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limited, but the range of bill will be expanded to mobile game in two years.
Thus, the optimal condition for using Xperia PLAY can be restricted by Game Shut Down System. And since the core value of product is playing games and the main consumers of game market are teenagers, Xperia PLAY's competitive advantages could be less competitive than other products in smart phone market.
Consideri
Differentiation Strategy
Renting up to three movies
at a time with no time limit
Price Strategy
Reducing the prices
Netflix’s Profit
$6.5 million (in 2003)
→ $49 million(in 2006)
Aggressive Response
Destructive competitive
situation
Differentiation Strategy
New option in online rental
service called ‘Total Access’
Price Strategy
Sti
as a result of the interaction of business norms and
!
professional norms, newsworkers who are based
in the organization itself and whose contact with newsworkers
in competing organizations is limited in duration are likely to see
their organization in competition with other organizations
the entertainment norms embodied in television’s appearance
#
of performance notion shou